Commercial Voiceover
Commercial voice over is an essential aspect of advertising. It’s the voice that brings products and services to life, captivating the audience and convincing them to take action. Whether it’s a radio, television, or online digital ad, the voice over is a crucial component that sets the tone and vibe of the entire message. There are various sounds and styles of commercial voice over, each serving a unique purpose.
Real and Relatable
The real and relatable style of commercial voice over focuses on creating an emotional connection with the audience. It’s a style that aims to convey authenticity and sincerity. In this style, the voice over artist sounds like an everyday person. They speak in a natural tone, without any exaggerated intonation or inflection. This style works well for ads that aim to connect with the audience on a personal level, such as charity campaigns or socially responsible products.
Heartfelt
The heartfelt style of commercial voice over is all about emotion. The voice over artist speaks with warmth and passion, using their voice to convey the heart and soul of the message. Bringing a sense of authenticity and vulnerability are key for ads that aim to evoke an emotional response from the audience, such as healthcare ads, or ads that promote family values.
Wry and Comedic
The wry and comedic style of commercial voice over is all about humor and wit. The voice over artist uses sarcasm, irony, and clever wordplay to deliver the message in a funny and engaging way. This style works well for ads that aim to entertain the audience and create a memorable impression, such as fast food ads or beverage commercials or any brand that wants to convey a sense of fun or a unique edge.
Gravitas
The gravitas style of commercial voice over is all about authority and seriousness. The voice over artist uses a deep and resonant tone to convey power and importance. This style is ideal for ads that aim to establish credibility and trust, such as financial services or insurance ads.
Natural Real Person Conversational Sound
This is the most widely used style that works well for any advertising. The natural real person conversational sound style of commercial voice over is all about sounding like a real person having a conversation. The voice over artist speaks in a friendly and approachable tone, using natural speech patterns and pauses. This style works well for ads that aim to create a personal connection with the audience, such as travel ads or lifestyle brands.
A PSA (Public Service Announcement) voice over is a powerful tool used in broadcasting to raise awareness about issues that affect society. It is an informative message designed to educate, inform and inspire action from the public. The voice over is a critical element of a PSA because it serves as the voice of the campaign. The voice over artist must convey the message clearly and effectively, leaving a lasting impression on the audience.
The delivery of a PSA voice over must be professional, authoritative, and engaging. The tone should be serious but not overly dramatic, and the language should be simple and straightforward. The aim is to make the message accessible to all members of the public, regardless of their age, education or background.
PSA voice overs are typically used to raise awareness about important issues such as health, safety, and social justice. They are often created in collaboration with government agencies, non-profit organizations, and advocacy groups. The goal of a PSA is to prompt action from the public, such as donating money, volunteering time, or changing behavior.
In recent years, the use of PSA voice overs has expanded beyond traditional broadcasting channels. Social media platforms, streaming services, and mobile apps are all popular venues for distributing PSA campaigns. This has created new opportunities for creative approaches to PSA voice overs, such as the use of animation, music, and humor. Its impact relies on the quality of the voice over artist’s delivery and the message’s clarity and relevance to the audience. When executed effectively, a PSA voice over can inspire positive change and make a significant impact on the world.
Commercial voice over is a vital component of advertising. Each sound and style of commercial voice over serves a unique purpose, whether it’s to create an emotional connection, convey authority, or entertain the audience. By choosing the right style and sound for the message, advertisers can effectively engage the audience and achieve their marketing goals. The next time you hear a commercial voice over, listen carefully and try to identify the style and sound being used. It’s an excellent way to appreciate the art of commercial voice over and its impact on advertising.
