Corporate Narration / Ivr / E-learning
Voice over is an essential part of many types of media, including corporate narration, explainer videos, IVR and phone messaging, and e-learning. Each of these genres requires a specific approach and style to deliver the intended message effectively. We will explore the different voice over genres and what sets them apart.
Corporate Narration Voiceover:
Corporate narration voice over is commonly used for company presentations, training videos, and marketing materials. The goal of this type of voice over is to convey the brand’s messaging and values clearly and professionally. Corporate narration voice over should be clear, credible, articulate, and authoritative. It should also be engaging enough to keep the listener’s attention throughout the entire presentation.
Corporate narration voice over is typically delivered in a neutral or conversational tone. The voice over artist must be able to deliver the information in a way that is easy to understand and follow. The tone should be professional and business-like, but not boring. A good corporate narration voice over should be engaging and interesting enough to hold the listener’s attention.
Explainer Videos Voiceover:
Explainer, or how-to videos are short, animated videos that explain a product, service, or process. These videos are often used on websites and social media platforms to promote a brand or product. The voice over for explainer videos must be clear and concise to help viewers understand the information being presented.
The tone for explainer videos should be friendly and conversational. The voice over artist should sound approachable, but also credible and knowledgeable. The goal is to make the viewer feel like they are having a conversation with the presenter, rather than being lectured to.
IVR and Phone Messaging Voiceover:
IVR and phone messaging voice over is used to provide customers with information about a company’s products or services. This type of voice over is typically used for automated phone systems, such as customer service lines and voicemail.
The tone for IVR and phone messaging voice over should be warm and friendly. The voice over artist should sound approachable and empathetic. The goal is to make the customer feel welcome and at ease when calling in for assistance.
E-learning Voiceover:
E-learning voice over is used for educational courses and training videos. The voice over artist must be able to deliver the information clearly and concisely. The tone should be engaging and interesting enough to keep the learner’s attention throughout the entire course.
The tone for e-learning voice over should be conversational and friendly. The voice over artist should sound approachable and knowledgeable. The goal is to make the learner feel like they are having a conversation with the instructor, rather than being lectured to.
Each of these genres requires a specific approach and style to deliver the intended message effectively, but also varies depending on the product or company. Some companies will require a more casual and real voice, and others will want more of a professional, polished feel, however most companies will still want the voice to be accessible and natural to help the listener feel connected and engaged. The key to success in voice over is to understand the requirements of the specific company or product and deliver that information accordingly. With the right approach, voice over can help businesses and organizations communicate their messaging effectively and connect with their target audience.
