STOP CHASING BUTTERFLIES, BUILD A BEAUTIFUL GARDEN AND THE BUTTERFLIES WILL COME
I’ve always loved this quote… and honestly, it really resonates with me. I don’t know about you, but I’ve never had much luck trying to “sell” my Voiceover services, even though I reach out in a very personal, and thoughtful way. I’ve never outsourced any of my outreach – every message I send is directly from me. There are no newsletters or mass emails here – if you’ve ever heard from me, it’s really ME taking the time to connect, hoping we can collaborate and work together or maybe just cheer each other on as kindred spirits in this creative world. It’s all about keeping things real, I will always prefer one-on-one chats, whether it’s over coffee with a friend or a walk with my sister, rather than big group events. I thrive on real conversations and authentic connections. Even though my approach is personal, I know people are bombarded with demo emails from voice talent all the time, so my messages often get lost in the shuffle. I’ve never had much luck chasing those butterflies. What does work for me is when someone hears my voice somewhere and then decides they want to work with ME – that’s such a blessing. When a client credits me in a video and lists me as part of the “creative team”, it often leads to future opportunities, and let’s be real – as Voiceover artists, we don’t always get that kind of recognition, but when we do, it can totally change the game. I’ve learned that my voice is what truly sells me, not me trying to sell myself. If I lead with my voice, that’s where the magic happens. The challenge, though, is how to get more people to hear it. My SEO for my website and YouTube channel could definitely use some work, so that’s something I’ve been thinking about a lot lately. That’s why I’m embracing the idea of “Stop chasing butterflies, build a beautiful garden, and the butterflies will come to you.”
Lately I am focusing on what I CAN control, both figuratively and literally. I’m working on sprucing up my portfolio, making sure it really shows what I can do, and I’m actually turning my Voice booth/Studio into an actual GARDEN with poppies (my favorite flowers) adorning the outside. So, in this slower season, my focus is on tending to my garden – weeding out what’s not working, planting seeds for what might grow strong, and nurturing it every day with love. I’ve built this garden from scratch, and I’m determined for it continue to bloom.
If you’re looking for me, I’ll be out there with my gloves on, head down, doing the work – so send those butterflies my way, I can’t wait to work with you and create something magical.
